From Concept to Coalition

Hosted by Frame the Future together with 2B Policy

The EU’s Product Environmental Footprint Category Rules (PEFCR) will define how the environmental impact of eyewear is measured, compared, and communicated.

As the methodology for eyewear begins to take shape, this webinar will explore how the Eyewear PEFCR can bring the industry together to contribute to its development.

In this session, we will cover:
• What is PEFCR and what does it means for the eyewear sector
• Who can join
• Why early collaboration matters for shaping future sustainability standards

This webinar is relevant for brands, suppliers, lens manufacturers, retailers, industry associations, and sustainability professionals across the eyewear value chain.

The session is co-hosted with our partner 2BPolicy, who are experts of the PEFCR process.

Join us to learn how the industry can move from discussing environmental footprints to defining them together.