Connecting vision to action.
WHO WE ARE
Frame The Future (FTF) is a global non-profit alliance and action platform dedicated to accelerating sustainability in the eyewear industry.
We bring together brands, retailers, suppliers, innovators, and experts to turn shared ambition into real-world action — through collaboration, standards, and practical solutions.
OUR VISION
To catalyze sustainability in the eyewear industry worldwide — transforming responsibility into opportunity.
OUR MISSION
We work to:
Unite the industry around shared standards
Drive collective action through collaboration
Foster creativity to scale sustainable practices
WHY FRAME THE FUTURE EXISTS
The eyewear industry faces growing pressure — and opportunity.
Today, progress is held back by:
Dependence on fossil-based materials
Increasing material waste
A lack of recycling solutions
Limited transparency across value chains
Fragmented efforts and weak collaboration
Rising compliance demands from regulation
Many companies want to do better — but the industry lacks a shared framework to move forward together.
Frame The Future was created to close that gap.
THE OPPORTUNITY
By coming together, the eyewear industry can:
Solve environmental and social challenges collectively
Support supply chain transformation
Raise the bar for circularity and responsibility
FTF turns complexity into collaboration — and sustainability into opportunity.
Our ambition is simple: To future proof eyewear.
OUR GOALS
Resource Conservation
Reducing material use, waste, and environmental impact across the eyewear value chain.
Climate Resilience
Supporting the transition toward low-carbon, future-ready business models.
Social Equity
Promoting fairness, inclusion, and responsibility throughout the industry.
HOW WE CREATE IMPACT
What focus on
Industry Standards
Developing shared frameworks for measuring and improving impact.
Cross-Industry Collaboration
Creating a trusted space for brands, suppliers, and innovators to work together.
Education & Tools
Providing knowledge, training, and resources to empower action.
Innovation Hubs
Supporting pilots and solutions that move the industry forward.
Peer Community
Building a global network of leaders shaping the future of eyewear.
Meet the Founders
Xenia Glutz von Blotzheim
Brand & Sustainability Strategist
Fractional Corporate Sustainability Director MYKITA
Andrew Clark
Environmentalist & Educator
Founder of Net Zero Eyecare
Johanna Skans
Optometrist & Entrepreneur
Founder of Skans Eyewear
In 2023, at the “Eyes on Sustainability” conference in Brighton, was the moment when Xenia, Johanna and Andrew decided to stop waiting for change — and
Frame The Future was founded.
Every industry has its turning point. This is eyewear's.
Frame the Future began with a conversation between two women restless for change.
In 2020, Johanna and Xenia met at while studying Sustainability Management. Both worked in eyewear companies, both frustrated by the lack of industry-wide sustainability action.
They started sketching an idea: an alliance to unite the sector around shared sustainability challenges, inspired by the collective models in fashion and other neighbouring industries.
In 2023, at the “Eyes on Sustainability” conference in Brighton Optician, they met fellow speaker Andrew. That was the moment they decided to stop waiting for change — and start creating it.
Frame the Future was born from the belief that collective action trumps individual action.